top of page

Pharmaceutical Launch Optimization

Pie Chart 5.png

2 out of 3 drug launches fail to reach expectations

​*Evaluate Pharma/McKinsey Analysis

START OPTIMIZING YOUR LAUNCH TODAY WITH 

LAUNCH ONE

Mission Critical Capabilities

​

1. Commercial Planning and Marketing Support

​

2. Launch Playbook Development

​

3. Qualitative Market Research

​

4. Competitive Strategy

 

5. Opportunity Assessment

Therapeutic Area Expertise
  1. Rare Diseases

  2. Biologics

  3. Specialty Drugs

  4. Oncology

  5. Virology

  6. Hematology

  7. Nephrology

  8. Allergy/Dermatology

  9. Endocrinology

  10. CNS/Psychiatry/Neurology...

ABOUT

2017 Headshot.jpg
Tim Healey
Founder and Principal

Tim Healey brings a global perspective to pharmaceutical launch and commercialization across a dozen therapeutic categories as well as rare diseases, biologics and specialty drugs.  Tim’s executive experience includes serving as Senior Vice President, Commercial at AMAG Pharmaceuticals, Vice President/General Manager for US Virology at Abbott Laboratories/AbbVie, and Senior Vice President, Commercial at Lantheus Medical Imaging. 

​

As Executive Director of CNS Marketing at Sepracor, Tim orchestrated the launch of Lunesta® (Sleep), one of the most successful launches to date, generating more than 4 million prescriptions in the first year of launch.  He has also played key roles in the launches of Feraheme ® (Nephrology), as well as new indications for Allegra® (Allergy). He has won prestigious awards for launch excellence including Brandweek’s “Marketer of the Year”, and Medical Marketing a Media’s “Brand Team of the Year”. 

​

Tim is passionate about obtaining deep insights into the patient journey and using this knowledge to shape the strategic and creative process needed to maximize brand commercial success.

​

Tim received a Bachelor of Science degree from Boston College, and a Masters in Business Administration from Babson College where he was inducted into the Beta Gamma Sigma Scholastic Honorary Society.

​

CONTACT

Fire Up Your Launch Preparations

info@launchone.net

Tel: (781) 795-2141

Message sent. Thank you!

contact

LAUNCH ONE is a service mark of TGH Healthcare Consulting LLC.  © 2020 All rights reserved.  

bottom of page